In the large scope of the design world, the term “Web 2.0″ is relatively a new one.
With it, comes its own set of standards, some strong, others not so strong, since
Web 2.0 in itself is a very fickle, ever-evolving definition of design standards.
Countless examples of Web 2.0 sites have broken the rules of what was once considered strong design.
On the other hand, in many cases Web 2.0 has strengthened common design misnomers; it places a
focus on usability, interface, and readability.
At
its best, Web 2.0 stands as an equal to the traditional design rules
practiced for centuries, though it is no doubt a reflection of our
society in its current state of hustle and bustle.
Here’s
a collection of 25 sites showcasing how Web 2.0 and traditional design practices can come together to form truly stunning websites.
1. Pixel Matrix Design
Josh
Pyles is a nice guy, and he’s also a fantastic, disciplined designer.
His latest iteration of Pixel Matrix is a stunner, and makes especially
good use of color and a strong grid system. Browse over his portfolio
and you’ll see that he carries this practice into his client work.
If
you check out the “About” page (making note of the nice tab system in
play), you can see that Josh has included a nice photo of his workspace.
Below
this shot is a great balance of Web 2.0 styled fonts, which establish
an extremely strong hierarchy of information. He keeps his own bio small
and tucked into the sidebar, and balances the larger text of the
content area with smaller, sophisticated type in the sidebar.
Traditional Aspects:
- Great grid system.
- Wonderful color theory
- Strong hierarchy of information
Web 2.0 Enhancements:
- Beautiful gradients.
- Subtle details.
- Large, highly legible font choices.
- A great number of ways to stay connected.
- Even the contact form has a nice implementation of rounded corners!
2. MuttInk
Lately
texture seems to be the greatest thing since rounded corners, and
though MuttInk’s site might not be classified as typical Web 2.0, one
glance is all that’s required to know that Jeremy Holmes (the man behind
the work) is an amazing designer and graphic artist.
An attention to detail, texture, and a strong identity places this as a personal fave.
Even
though the days of overly-muted colors are somewhat behind us (which is
a good thing, in my opinion), I’m still a fan of subtle, earthy tones
that are complimented with bright accents, and MuttInk has pulled this
off brilliantly.
The turquoise atop the beige really pops, and
maintains the “drafting table” feel that permeates the site. And though
the type is on the tiny side, and a bit tough to read in spots, it still
looks great on the page.
Traditional Aspects:
- Extremely close attention to detail.
- Nice type (though perhaps too small).
- Great brand identity.
- Great use of space, particularly on the portfolio pages.
Web 2.0 Enhancements:
- Great use of texture.
- Big, professional images showcasing the work.
- Quick access to social linkage.
3. 45 Royale
The
portfolio over at 45 Royale not only showcases an amazing array of
work, but it shows that the team behind the site understands good use of
multiple design standards. It’s a fantastic blend of Web 2.0 fallbacks,
but has a solid foundation in traditional design standards (and just
look at those colors!).
In particular, 45 Royale has one of the
best grid systems I’ve seen lately, and the images they’ve chosen to
showcase the work really mesh well with the fluorescent colored header
above.
Seeing the color theory and organization mesh with such
great harmony is always a treat, and they’ve supplemented it all with a
highly sophisticated blend of fonts, both large and small.
Bright colors surrounding a secondary palette of gray, white, and black? Awesome.
Traditional Aspects:
- One of the better examples of a grid system.
- Plenty of whitespace and breathing room.
- Brilliant color choice.
- Good flow of information.
Web 2.0 Enhancements:
- The colors simply sing…so much that I listed it in both categories.
- Jumbo-sized type is highly legible, though tasteful.
- Great use of Illustration and graphics.
- Multitude of projects are well organized and nicely displayed.
4. Pinch Zoom
I’m
a sucker for great illustration, especially when it’s presented atop a
wonderful example of white space. I love this site so much that simply
clicking through the portfolio is a blast. Great whitespace, great grid
system, and wonderful use of JavaScript; these things have a way of
speaking to me (yes, I’m in front of a computer quite a lot).
The
important thing to keep in mind when we’re faced with the many
technologies available these days, especially the fancy fades and
trickery made possible by JavaScript, is to taper them and reign them
in.
Remember the late nineties when Flash was all the rage?
Remember how sick of Flash we all got afterwards? Good Web 2.0 standards
are just as much about discipline as it is about design, and Pinch Zoom
has it well under control.
They sprinkle their site with the fancy goodness, yet keep it lean and fun, with virtually zero time waiting on the images.
Traditional Aspects:
- Another great grid system (seeing a pattern here?).
- Black on white never seems to get old.
- Nice balance of fonts and headlines. (The small font, though legible, could maybe be a point size or two larger).
Web 2.0 Enhancements:
- The JavaScript portfolio slider is dang fun and effective.
- Interface is minimalist and direct.
- Varied use of Illustration is a great touch.
- Embraces the web’s current technology without becoming cumbersome.
- Unique
solutions to page layout (Check out the mega-dropdown when clicking the
info tab. There’s virtually an entire website hiding up there!).
5. Cameron Moll
I’ve
always been a fan of Cameron’s work, and as you can tell he tends to
stay on the traditional side of the design playing field. Though his
blog site tends to fall within the traditional side of sophisticated
design and small fonts there’s no denying the elegance and beauty of his
portfolio page, which is a fantastic balance of the new and the
traditional.
The colors are vibrant and the font choices mesh with
the overall feel, but again, the type can get pretty small in places,
which is a Web 2.0 no-no. But who am I to nit-pick? Cameron has found
great success and is the man behind Authenticjobs.com, a great resource
for designers (and one that’s helped pay my bills).
Traditional Aspects:
- Well-structured content.
- Subtle color variations are a nice touch.
- Type looks elegant, though tends to ride on the small side of the spectrum. Even so, it’s legible and looks nice.
Web 2.0 Enhancements:
- Very nice use of texture.
- Portfolio contains nice images of the work, which are very straightforward and easy to navigate.
6. Metalab’s “Fluid” Tumblr theme
The
only Tumblr theme to make the list is entitled “Fluid,” by Metalab
design. It made the list because of a simple reason: It’s a freaking
beautiful example of Web 2.0 at its best. Simple, clean, and gleaming
with color.
One might consider it a bit one-side in this
comparison (it’s a Web 2.0 catch-all). That’s because Metalab is known
for setting standards in the Web 2.0 arena, and this site is a testament
to that fact. Metalab Design keeps the foundational rules in mind,
however, and keeps the structure simple and well organized.
Transparency
and overlapping graphics are one of the newer trends in Web 2.0. They
give a site a great amount of depth and imbue a cutting edge, almost
futuristic look. Metalab’s “Fluid” has embraced this concept and, better
yet, delivered it to the masses as a downloadable theme.
Traditional Aspects:
- Simple, effective structure.
- Stands out in the masses of Tumblr themes.
- Contemporary (though simple) color scheme.
Web 2.0 Enhancements:
- Big, vibrant photography.
- Ups the ante for cutting edge Web 2.0 design
- Highly legible fonts and headers.
- Use of rounded corners and gradients are taken to the extreme, but they are presented in a fun, modern Web 2.0 solution.
- Icons are a great, minimalist way to navigate the options for each post.
- Let’s not forget about the transparent backgrounds!
7. Viget
Oh
boy. This site. It gets me every time. Sure I’m a softy for texture,
but this designer has also captured the subtlety of good color theory
and hierarchy.
I mean just check out those portraits near the
bottom! They’re eye-catching yet they don’t compete with what could be a
very complicated design flow. Let’s not forget the great font choices
and watercolor feel. The icing on the cake is that, though the site is
image-heavy, it loads in a snap!
Another cool aspect of this site
is that the designers want to share a lot of information with their
community, and it’s not information that sells them as designers, but
information that they feel typical users might find valuable.
They allow you to dig deeper without cramming their needs down your throat, which is always a welcome practice.
Traditional Aspects:
- Well-structured content.
- Beautiful color and type.
- Though the fonts are on the small side, the main content is still easy to read.
- Great artwork fuses seamlessly into the design (cool portraits).
Web 2.0 Enhancements:
- Watercolor theme is extremely contemporary, and though it’s image-heavy, it’s been engineered to load lean and mean.
- Sidebar content is well organized and content-driven.
- Unique solution to the “Speech Bubble” box in the sidebar.
- Lots of shared, content-driven information.
8. FeelWire
Another
amazing example of great whitespace is Feelwire. Black type on white
backgrounds, with great shades of gray in between, never seems to get
old. Add a couple of brightly colored icons, and you have yourself a
simple, yet effective site. It’s all about simplicity here (heck, they
only have one page!).
The Web 2.0 styled icons serve as the
centerpiece for this page, and they go a long way in holding the site
together. They also prevent the site from being overrun with text, and
give the user something to be curious about.
Upon rolling over
these icons, I was really happy with what I found: A very simple hover
status that gave me the information I was looking for, doing so with the
ever-popular Web 2.0 “Speech Bubble”. A great touch.
Last thing:
Though I like the red links, which also pop off of the page and interact
well with the icons, I do think they should make the contact link a bit
more noticeable. As of now it’s a bit too tucked into the content, and I
really had to search for a way to get in touch with these talented
developers. Just sayin’.
Traditional Aspects:
- Short, sweet, and to the point: a single page site.
- White space!
- Subtle, tasteful font choices.
- Nice, basic layout.
Web 2.0 Enhancements:
- The glossy icons pop off the page, in a good way.
- Really cool rollovers on the icons keep the site uncluttered, yet give you the information you need in a fun way.
- Nice avatars add a human element.
9. Agami Creative
Okay, maybe it
is
just a personal thing with these highly textured sites, but what Agami
Creative does, it does very well. It’s another contemporary example of
how image-heavy sites can become a perfectly acceptable solution in a
day of high-speed connections.
The centerpiece of this site is
most definitely the watercolor header, which serves as a perfect
backdrop to the crafty logo design. It also houses the navigation,
placing just enough emphasis on its location, yet without insulting the
user (because most people know where to find the navigation these
days.).
Clicking over to the portfolio page, you’ll notice a layout with the perfect amount of breathing space and a strong grid system.
Simple
images contribute to the work and draw your eyes to the individual
projects, like looking through a keyhole to the final result. All of
this is wrapped up with a sophisticated serif font for the headers and a
highly legible sans-serif font for the body text.
Traditional Aspects:
- More beautiful use of color theory.
- Great artwork.
- Interesting combination of type/fonts.
- Artistic, hand-drawn logo has a feel that is carried throughout the site.
Web 2.0 Enhancements:
- Oversized navigation makes it easy to move around the site.
- They make it really easy to get in touch.
- Use
of avatars is a good idea (though honestly I think they could have done
better with these. Not sure how the anime look is supposed to mesh with
this site other than the Asian influence?).
- Love the texture!
10. Adit Shukla
Another
site with a great illustrative approach, Designer Adit Shukla also
knows how to put together a great color scheme, and even plays with a
nice solution to the sidebar.
For some odd reason, many sidebars
are sloppy and overlooked, as if designers have permission to ignore the
rules of good design when throwing together the sidebar of a site. Not
with this site.
Though the content is minimal (even a bit sparse),
one can’t help but love the creativity involved, especially in the
illustrative header, which adds a well-needed amount of depth. The
navigational tabs up above are a nice touch as well.
Traditional Aspects:
- Vibrant colors.
- Creative solutions to common elements, such as the sidebar and the header.
- Illustration adds a lot of depth.
Web 2.0 Enhancements:
- Simple layout with a well-developed header illustration, which also houses the navigation.
- Large type is effective.
- Multiple ways to navigate the site (though honestly, I’m not convinced this is such a good thing).
- Transparent tabs are a nice touch.
12. Cream Scoop
The
first thing you’ll notice about Cream Scoop is the bold selection of
colors used throughout the site. They’re not afraid to take the colors
up a notch from the norm, and the result is as refreshing as it is
different.
Though the colors are bold, there are also subtle
blends of strong type and gradients that are peppered throughout the
site. Notice how the background gradient brightens at the top, like the
edge of a spotlight, to highlight the otherwise minimal navigation. The
type is well organized and balanced, with a distinctly Web 2.0 feel.
Traditional Aspects:
- Bold selection of colors, yet a selection that works in surprisingly effective ways.
- Minimalist navigation that gets the job done.
- Great use of playful illustration.
- Layout is structured but fun.
Web 2.0 Enhancements:
- Fantastic use of a gradient in the background.
- Bright blue really grabs your attention and directs it to the important stuff.
- Cool use of avatars on the about page (how old are these guys?).
- Great fonts used throughout.
13. Carbonica
Carbonica
forgoes the gradients and shiny goodness of Web 2.0 and goes for a
“pieced together” look reminiscent of a scrapbook. Great use of texture
and animation, but also a really fun take on hand-drawn type.
Be sure to scroll down a bit and check out the icons, which also fit the theme perfectly!
Traditional Aspects:
- Basic structure is in play.
- Hand-crafted lettering goes well with the theme of the site.
- The animation is a nice touch (but sorry, the use of Flash keeps this point out of the Web 2.0 Category).
Web 2.0 Enhancements:
- The texture is great.
- Drop shadows add realistic depth.
- Nice icons, photos, and illustration.
14. DSGN + DVLP
Again
the overall black and white color scheme works for this site, and they
accent this direction with some clean icons pulled right out of the Web
2.0 handbag.
The homepage stands on its own as a sort of splash
page, and has a good mix of icons, strong layout, and even a bit of
photography. All of these elements come together in a sophisticated way
and manage to emit quite a bit of energy.
You’ll notice that the
secondary pages use a separate, 3-column template to serve up the
information. It’s all very much a minimalist design, but that’s not a
bad thing.
Traditional Aspects:
- Black, white and gray offer a distinct feel.
- Good balance of type on the homepage.
- 3-column secondary page template allows a consistent flow of information once you navigate away from the homepage.
Web 2.0 Enhancements:
- Social media awareness is definitely in play.
- Glossy icons scattered throughout add needed color.
- Good mix of photography and icons.
- Jumbo icons are featured on the secondary pages.
15. Marchand de Trucs
So
maybe I can’t speak the language, but that doesn’t mean the site isn’t
still speaking to me… Okay, that line was lame, but still this site is
pretty sweet. It contains wonderful artwork and, behind it all, a great
foundation and structured content. Not too bad for what (I think)
appears to be an online magic shop!
Traditional Aspects:
- Intense attention to detail.
- Color theory is well in play, and it’s a very involved palette at that.
- Good use of fonts that follow the general theme of the site.
Web 2.0 Enhancements:
- Extremely nice use of illustration as a header
- Relatively large icons.
16. Paiko
Paiko,
though simple, is one of my favorite sites on the list. It comes across
as a split blend of traditional design staples and Web 2.0
enhancements: Good type of all sizes (including the very Web 2.0
mega-headlines), great whitespace, and of course the ever-important grid
that holds it all together.
The choice of adding texture in the
background really sets the site apart, and adds another layer to the
already strong design; it is treated with care, and not overly used as
it is in some sites. This texture, combined with the more sophisticated
appeal of the site, goes a long way in strengthening Paiko’s identity.
Browse
over to the portfolio page to see an example of great spacing and grid
structure, not to mention some fun examples of well-cropped images.
Traditional Aspects:
- Simple,
two-column grid structure with gutter space that gives it a nice airy
feel. This structure is carried throughout the site, which gives it a
very consistent flow.
- Crafty feel adds a nice touch, without being overbearing.
- Font variations and color are very sophisticated.
Web 2.0 Enhancements:
- Jumbo-text!
- The headline is huge and highly legible, and plays nicely against the smaller type below.
- Great images and layout on the portfolio page.
- Conservative use of texture adds to the overall identity.
17. Matt Dempsey
On
the other extreme of the texture spectrum, we have a site by Matt
Dempsey. Now, there’s definitely a thing as too much texture, and some
would have a valid point if they argued that this site goes to far.
However,
I still like it, and the details won me over as I started sifting
through the information. Matt isn’t afraid to break a few rules that
have always bugged me (like keeping information above the fold, an idea I
feel was invented at a round-table discussion of over-thinking
marketing folks. I say so because I once was one of those marketing
folks.).
When it comes down to it, Matt Dempsey presents his work,
and his site, in a bold and “in your face” manner. And breaking a few
rules is what being a designer is all about, whether the rules are old
or new.
Traditional Aspects:
- Believe it or not, there’s a simple grid system underlying the texture.
- Distinct and unique
- Not afraid to break a few rules
Web 2.0 Enhancements:
- Matt uses an obviously Web 2.0 approach to his fonts and logo
- Good use of technology on the interior pages (the JavaScript slider is a cool touch).
- Every bit of important information is huge and easy to read.
- Portfolio presents the work in a fun, high-tech way.
18. Digital Mash
With
Digital Mash, you can see that plenty of thought went into the items
they wished to include in the site, or better yet, the items they chose
to leave out.
Being able to cut back the fat is an important
practice for any designer, and Digital Mash lays out the basics, and
only the basics. Open the page and you’ll know within seconds what the
author of the site is all about.
The smooth gradient of the
background does a great job of presenting the content in a sophisticated
manner. From the clean type, to the punchy graphic of the illustration,
the site keeps it simple.
The best part has to be when you dig
deeper into the site. Head to the work page and you’ll find a portfolio
presented in an almost old-fashioned way; the individual pieces look as
though they’re ready to be printed and bound into a leather attache
case.
However, the sleek presentation, the dropshadows, and the
small details (such as the slightly bent corners of each piece), give it
all a contemporary slant. Combining the new and the old. Gotta love it.
Traditional Aspects:
- Trimmed away unnecessary elements.
- Vibrant colors on the homepage and in the header of the secondary pages add a vibrant accent to the gray background.
- Hierarchy of information is strong, and so is the general flow of the site.
Web 2.0 Enhancements:
- Amazing
presentation of the portfolio images; dropshadows, upturned edges, and
small details really bring this site to a higher standard.
- Nice gradient in the background really presents the information well.
- Large type and oversized imagery are friendly to the eyes.
- Very cool navigation solution.
19. Kyan Media
Kyan
Media is another site that leans heavily on the Web 2.0 side of the
spectrum. The cloud design and the vibrant blue color palette are
straight out of the book, but it’s an extremely strong example of the
standard.
The site plays it straight, and in large letters tells
you exactly what they do, followed by examples of the work. It’s a
simple design strategy found in countless sites, and for good reason.
It’s quick, and doesn’t threaten a short attention span.
And, like
all good examples, it embraces the technology as well as it does
traditional design rules. Take some time and hover over the examples of
work. It’s a fun and informative way to present featured portfolio
pieces, and allows us, the user, to dig deeper, or to get the basics
with just a glance.
Traditional Aspects:
- Everything has an extremely solid feel.
- General layout of each page is strong
- The informational hierarchy is great.
- Fonts, headers, and font colors are consistent throughout.
Web 2.0 Enhancements:
- Bright blue color palette.
- Fun use of illustration (who doesn’t like clouds?).
- Punchy photography.
- Good implementation of technology.
- Subtle dropshadows add depth.
- Highly legible fonts and oversized headers.
20. Rockatee
Well,
it says “Functional Design” in the header, so it had better work,
right? Luckily, this site does. It’s another example of how texture is
creeping into the web design market and confirming the notion that we’re
well into the high-speed era of surfing the web.
Something you
might notice is that Rockatee has quite a few projects on display in the
portfolio section, so a streamlined solution was definitely in order.
They did so with a series of snapshots, which showcase the depth of
their prolific portfolio. Do yourself a favor and check it out.
Another
feature of note is the nice navigation. It’s well placed and makes the
site a breeze to click through. They even help you along on the homepage
with a nice big button that leads to the portfolio.
Traditional Aspects:
- Everything has an extremely solid feel.
- General layout of each page is strong.
- Color theory is well explored and implemented.
- Strong attention to detail.
Web 2.0 Enhancements:
- Fantastic navigation.
- Big buttons lead you to the important bits.
- Cool “snapshot” portfolio with great crops of the individual works.
- Site showcases the designers many side projects, but doesn’t let them get in the way of the central elements.
- Great idea with the timeline on the “About” page.
21. Things That Are Brown
Another
one of my personal favorites is Things That Are Brown. They pull off an
extremely polished site that is an equal to (or better than) sites
created by large agencies, yet they also give you an inside look at the
people behind the scenes.
The about page contains great
photography that, while professional enough, is also has a very homemade
appeal. You can tell that the team took a trip outside, scouted a
decent spot, and took a few snapshots with their own digital cameras.
A professional, yet accessible and friendly team is exactly the type of team I want to work with. These people are real.
This
is one of those rare sites that seamlessly fuses strong design rules
with modern tweaks. Their tagline, “Humbly Awesome,” is dead on.
Traditional Aspects:
- Nice color with great accents.
- Good use of artwork that integrates well.
- Solid and consistent throughout.
Web 2.0 Enhancements:
- Navigation is clean and easy to read.
- Nice buttons that don’t overdo the gloss.
- Photography is personal and adds a human touch to the site.
- The portfolio is clear and easy to navigate, with great presentation of the work.
- Headlines are large, yet sophisticated.
22. Andrew Bradshaw
This
is perhaps one of the most sophisticated sites on the list. Andrew has a
great way of meshing texture, type, buttons, and photography into a
congealed package. He also keeps hierarchy in mind, accentuating the
important aspects and minimizing the sections that may not be of
interest to all users.
The navigation is a highlight, with varying colors appearing as you hover over the tabs; a very sleek touch.
Also
of note is the textured header and the strong font choice used in his
logo. Again, Andrew combines subtlety and accents to create a beautiful
site that is thorough and compelling throughout.
Traditional Aspects:
- Overall appeal of clean sophistication.
- Good use of accent elements, both in color and with type.
- As usual, a strong grid system holds it together.
- Hierarchy is implemented well.
Web 2.0 Enhancements:
- A different take on buttons.
- Brilliant use of photography and image presentation.
- Awesome details in the navigation.
23. James Lai
Lately
I have a thing for single page websites, and as you’ve probably
guessed, I’m a sucker for texture as well. Enter James Lai, a designer
who knows how to present himself through a fancy use of type, texture,
and animation.
What I commend him for the most is his ability to
keep his site to a single page, and forgive us the “All About Me” page
found on virtually every site. Though I place a high value on the human
element, sometimes the work speaks for itself, and I can’t fault a guy
for believing in his own skill set.
Traditional Aspects:
- Simple, single-page solution.
- Animation adds interest to the presentation (though it slowed the site a bit on my end).
- Good attention to detail.
Web 2.0 Enhancements:
- Huge type on the homepage tells you the exact purpose behind the site.
- Contact information is easy to find.
- Cool thumbnails help users navigate the portfolio.
- Interesting use of texture.
24. Subvert
Subvert
was included not only for its obviously functional layout, but for the
fading slideshow featured on the homepage. The presentation is fun, but
it’s also informative and valuable to potential clients.
The
background texture is complimented by transparent details, including a
great navigation system featuring transparent tabs! The hover status of
this navigation is subtle and maintains the transparency.
I tend
to navigate directly to the work pages on these sites, and Subvert
doesn’t disappoint in its presentation. The grid structure is strong and
easy to navigate, and upon clicking, the user is taken to an expanded
view of the work.
Traditional Aspects:
- Great overall flow.
- Strong presentation of the portfolio on the “Work” page.
Web 2.0 Enhancements:
- Huge type presented on a fading slideshow.
- Transparent navigational tabs!
- The buttons are nice and add a good contrast to the backgrounds.
- Slideshow of the office on the “Company” page is a nice touch.
- Embraces technology.
25. Yellow Bird Project
At
first glance this site might appear a bit disheveled or scattered, but
the more I look at it, and the more I browse through its pages, the more
I’ve noticed the strength of its organization. Better yet, the
Indie-inspired design really starts to appeal the longer the stay, and
the scattered look of the site actually fits the theme.
If you
check out the Photo Gallery, you’ll see a slew of amateur photos that
once again add to the Indie look, while showcasing the product.
This
sort of underground approach, which was made popular by sites like
threadless.com, immediately attaches the viewer to the product.
They
want to be a part of the crowd and don’t feel as though someone is just
trying to sell them something. If that isn’t a Web 2.0 philosophy, I’m
not sure what is.
Traditional Aspects:
- Crafty logo really establishes the feel, which is carried out throughout the entire site.
- Though
it feels scattered or loose at first, one realizes that this “put
together” look is exactly what the designers were going for. They pull
off the look while still making the site easy to navigate.
- Consistent, non-traditional approach.
Web 2.0 Enhancements:
- It’s
more about the philosophy with this one. While the social aspect of Web
2.0 is in full effect, this site is also made strong because of its
viral marketing approach and great underlying philanthropy.
- Builds a community!
- Great photos and easy navigation don’t hurt either.
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