With only 54 of the Fortune 500 companies blogging, this is a question
still being pondered by many. Cisco, HP and Intel are in that blogging
minority and Reem Abeidoh of Problogger interviewed me, Tac Anderson of HP and Michael Brito of Intel to come up with A Guide to Corporate Blogging.
Ryan McLean
commented on the post stating, "I don't think I will ever be in a
fortune 500 company. But if I ever am then this post will come in
handy." I agree with Reem's response that despite the company size
"ultimately the process is very similar." And although I represented the
Cisco blog in this interview I have helped build blogging strategies
for many small companies and have followed the same process
successfully. So whether you're coming from a big or small company this
guide is a must read!
Tac, Michael and myself are also contributors to the Conversations Matter blog.
CORRECTION: Reem is not a Problogger staff member, she is a Social Media Strategist for Outrider.
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